The global digital asset management market is expected to
reach USD 5.60 billion by 2025, according to a new report by Grand View
Research, Inc. The market is anticipated to witness a healthy growth, ascribed
to the increasing preference by organizations for rich media content for
promoting brands and products. Further, the rising adoption of portable devices
in enterprises has increased security requirements, thereby increasing the
demand for digital asset management solutions.
The market is also anticipated to
be driven by the growing demand for digital marketing applications and
solutions among enterprises for different purposes, such as asset analytics and
lifecycle & rights management. Other significant factors driving the market
growth are the increasing demand for integrated solutions and the rising usage
of SaaS-based solutions.
The advantages of digital asset
management solutions over conventional alternatives are expected to offer
growth opportunities over the coming years. This includes migration from
traditional marketing to real-time consumer-driven digital marketing
strategies. Several organizations are adopting these solutions as they provide
affordable solutions to share, manage, store, and retrieve data.
Browse full research report on Digital
Asset Management Market: Markethttp://www.grandviewresearch.com/industry-analysis/digital-asset-management-market
Further key findings from the
report suggest:
- The
marketing segment accounted for the largest revenue share in 2015 and is
expected to witness growth at a CAGR exceeding 12% over the forecast
period, owing to the rising need for a collaborative digital workflow.
- Asia
Pacific is expected to emerge as the fastest growing region with a CAGR
exceeding 15% over the forecast period on account of increasing adoption
of cloud technology and digitization among large enterprises and SMEs to
improve employee productivity.
- Digital
asset management services are used for ensuring the smooth functioning of
solutions installed by organizations thereby leading to the service
segment growth over the forecast period.
- Many
vendors are moving from on-premise to cloud-based solutions that offer
mobile accessibility and drag-and-drop functionality owing to which the
segment is expected to witness high growth over the forecast period.
- SMEs
account for the biggest target audience of DAM players currently, which is
encouraging operating companies in customizing their solutions and meeting
the specific demands of small players.
- The
media & entertainment segment large depends on the smooth functioning
and easy installation of DAM solutions, which helps save, manage, and
recollect large volumes of digital data.
- The
key purveyors comprise ADAM Software NV, Adobe Systems Incorporated,
Celum, Cognizant Technology Solutions Corp., EMC Corporation, IBM
Corporation, North Plains Systems, OpenText Corporation, Oracle Corporation,
WebDAM, and Widen Enterprises. The companies emphasize on adopting the
best practices for developing solutions to achieve a competitive
advantage.
Browse more reports of this
category by Grand View Research: http://www.grandviewresearch.com/industry/communication-services
Grand View Research has segmented
the digital asset management market on the basis of type, deployment, enterprise
size, application, end-use, and region:
Digital Asset Management Type
Outlook (Revenue, USD Million; 2014 - 2025)
- Solution
- Service
Digital Asset Management
Deployment Outlook (Revenue, USD Million; 2014 - 2025)
- On-premise
- Cloud
Digital Asset Management
Enterprise Size Outlook (Revenue, USD Million; 2014 - 2025)
- Small
& Medium Enterprise
- Large
Enterprise
Digital Asset Management
Application Outlook (Revenue, USD Million; 2014 - 2025)
- Sales
- Marketing
- IT
- Distribution
- Photography,
Graphics & Designing
Digital Asset Management End-Use
Outlook (Revenue, USD Million; 2014- 2025)
- Media
and Entertainment
- BFSI
- Retail
- Healthcare
- Automotive
& Manufacturing
- Government
- Others
Digital Asset
Management Regional Outlook (Revenue, USD Million; 2014- 2025)
- North
America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Asia
Pacific
- China
- India
- Japan
- Latin
America
- Brazil
- Mexico
- Middle
East & Africa
Access press release of this
research report by Grand View Research: http://www.grandviewresearch.com/press-release/global-digital-asset-management-market
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
Contact:
Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc
For more information: www.grandviewresearch.com
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