The B2B e-commerce market has been evolving
rapidly owing to the pervasive impact of the global online ecosystem and
changing nature of buyers. It comprises buying and selling of goods and
services between companies via an online platform. The key offering is
primarily a website, where an online market is created bringing together buyers
as well as sellers of products or services. The B2B e-commerce market landscape
has changed significantly as Google Shopping and AmazonSupply have targeted
suppliers across the B2B e-commerce space.
Increasing smartphone and internet usage is expected to
serve as a key driver for the B2B e-commerce market. In addition, emergence of
cloud computing has also positively impacted market growth. Cloud platform
offers the required operational agility and scalability for B2B integration,
and there exist many types of public and private cloud computing options,
including Network as a Service (NaaS), Data as a Service (Daas), Storage as a
Service (STaas) and Back-end as a Service (BaaS).
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Depending on the budget and scalability of a business,
various options may be matched, customized and tailored to best suit
industry-specific needs. B2C experiences are largely driving B2B e-commerce
market demand. Security concerns and rise in the number of internet frauds pose
a challenge to industry participants. Regulatory environment, especially those
governing international payments, can act as bottlenecks to the B2B e-commerce
market. Key technologies deployed across B2B e-commerce include EDI (Electronic
Data Interchange), CRM (Customer Relationship Management) and ERP (Enterprise
Resource Planning).
The B2B e-commerce market can be segmented by deployment model
in to three types, buyer-oriented, supplier-oriented and intermediary-oriented
e-commerce. Buyer-oriented B2B e-commerce is wherein a buyer opens a market on
its own server and invites potential suppliers, so that they can bid on RFQs
(Request for Quotation); for example, GE and Boeing Inc.
A supplier-oriented
marketplace is also referred to as a supplier directory. It is set up and
operated by several suppliers who seek to establish an efficient and effective
sales channel via the internet to a large number of buyers. A few successful
examples incorporating this model include Dell, Cisco, Intel and IBM.
Intermediary-oriented B2B e-commerce involves setting up of an electronic
marketplace by a third party for a buyer and seller to strike a deal. An example
of an intermediary-oriented marketplace is Covisint, which is an automotive
trade consortium formed by Daimler-Chrysler, GM and Ford.
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