The global marketing automation software market is
expected to reach USD 7.63 billion by 2025, according to a new report by Grand
View Research, Inc. Marketing automation software help organizations in
automating repetitive and monotonous tasks, such as emails, social media, and
other website functions, to save time, costs, and efforts. The technology is
helpful in generating quality leads and successfully implementing marketing
campaigns. It aids a marketing team in optimal usage of time and channelize its
effort in working on multiple online sources.
The email marketing segment
accounted for the largest market share, in the solution category, in 2015. However,
the reporting & analytics segment is expected to grow at the highest CAGR
of 13.3% over the forecasted period. The technology is expected to be applied
in discrete manufacturing and grow at an estimated CAGR of 11.8% from 2016 to
2025.
The manufacturing industry is
benefitting from marketing automation solutions, as they help in aligning
office processes (both front and back) with an ERP or CRM. North America
dominated the overall market and accounted for 54% of the total market revenue
in 2015, owing to the presence of a large number of leading players.
Browse full research report on Marketing Automation
Software Market: http://www.grandviewresearch.com/industry-analysis/marketing-automation-software-market
Further key findings from the report suggest:
- The email marketing segment accounted for 30% of the
total market share in the year 2015
- In 2015, cloud deployment was the most preferred way
for deploying the technology and the segment is predicted to maintain its
dominance over the next nine years.
- The telecom & IT segment accounted for 23% of the
total market revenue in 2015
- The Asia Pacific region is expected to experience the
highest growth over the forecast period, owing to the presence of emerging
economies, such as India and China, which possess a large customer base.
The regional market is expected to grow at a CAGR of 13.5% from 2016 to
2025.
- The prominent players in the market are Act-On
Software, Inc., Adobe systems, Inc., HubSpot, Inc., IBM Corporation,
Salesforce.com, Inc., and Oracle, among others
- A large number of vendors are acquiring other players
to consolidate their market share and expand their existing portfolio
Browse more reports of this category by Grand View
Research: http://www.grandviewresearch.com/industry/emerging-and-next-generation-technologies
Grand View Research has segmented the global marketing
automation software market based on solutions, enterprise sizes, deployment, applications,
and regions:
Solution Outlook (Revenue, USD Million; 2014 - 2025)
- Campaign
Management
- Email
Marketing
- Inbound
Marketing
- Mobile
Applications
- Lead
Management
- Reporting
& Analytics
- Social
Media Marketing
- Others
Enterprise Size Outlook (Revenue, USD Million; 2014 -
2025)
- Large
Enterprises
- SME
Deployment Outlook (Revenue, USD Million; 2014 - 2025)
- On-premise
- Cloud
Application Outlook (Revenue, USD Million, 2014 - 2025)
- BFSI
- Retail
- Healthcare
- Telecom
& IT
- Discrete
Manufacturing
- Government
& Education
- Others
Regional Outlook (Revenue, USD Million; 2014 - 2025)
- North
America
- U.S.
- Canada
- Europe
- UK
- Germany
- Asia
Pacific
- China
- India
- Japan
- South
America
- Brazil
- Middle
East & Africa
Access Press Release
By Grand View Research: http://www.grandviewresearch.com/press-release/global-marketing-automation-software-market
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
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