High definition has been a significant trend in smart
devices and provides an improvement to viewing experience. In last few decades
screen size and resolution have changed remarkably owing to technological
advancement. Transition from standard definition to high definition resolutions
has played a substantial role in creating a market for large screen TV. This
emerging trend of high resolution display has led to the development of Ultra
High Definition (UHD) also referred to as 4K televisions. UHD displays exhibit
4K resolution and are called as 4K panels. 4K means 4,000 pixels in various
digital formats mainly used for the purpose of shooting motion pictures. UHD is
the latest technology to hit the consumer electronic market worldwide.
Technological proliferation has led to the development of UHD after full HD.
This new product provides better color display, crystal clear picture and
improved sound quality. Further, 4K TV supports extended colors and faster
frame rates.
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The key market driver for 4K technology is consumer demand
towards big screen TV coupled with improved image resolution and quality.
Electronic display industry has been witnessing various display technologies
including Light Emitting Diode (LED), High Definition (HD), and Liquid Crystal
Display (LCD) etc. UHD is a term that incorporates all the higher resolution
displays and exhibits four times higher resolution as against Full HD panels.
These panels are now being adopted by all television players and will serve as a
driver to the market growth.
The advancement of Ultra HD cameras gives an
opportunity for various TV shows and movies to be recorded and edited in 4K
UHD. In addition, rising demand for gaming consoles and video games is expected
to positively impact the market growth. In future, commercialization of eight
layered blu ray disc, with 200 gigabyte capacity is likely to provide growth
avenues to the market. Sports genre owing to its commercial appeal is most
likely to be captured by 4K technology. Streaming 4K content may negatively
impact the market growth owing to high bandwidth requirement. Thus, the key
bottleneck to this market remains the high bandwidth requirement.
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In addition, mismatched resolution and signal integrity
issues may hinder the market growth. Partnership between Intel and Samsung to
manufacture 23.6 inches PLS 4K panels at a low price is likely to foster the
market demand. Further, partnership between Intel, ViewSonic and TPV will spur
the demand for budget monitors in the 4K segment.
About Grand View Research
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