The global digital asset management market is expected to
reach USD 5.60 billion by 2025, according to a new report by Grand View
Research, Inc. The market is anticipated to witness a healthy growth, ascribed
to the increasing preference by organizations for rich media content for
promoting brands and products. Further, the rising adoption of portable devices
in enterprises has increased security requirements, thereby increasing the
demand for digital asset management solutions.
The market is also anticipated to
be driven by the growing demand for digital marketing applications and
solutions among enterprises for different purposes, such as asset analytics and
lifecycle & rights management. Other significant factors driving the market
growth are the increasing demand for integrated solutions and the rising usage
of SaaS-based solutions.
The advantages of digital asset
management solutions over conventional alternatives are expected to offer
growth opportunities over the coming years. This includes migration from
traditional marketing to real-time consumer-driven digital marketing
strategies. Several organizations are adopting these solutions as they provide
affordable solutions to share, manage, store, and retrieve data.
Browse full research report on Digital Asset Management
Market: http://www.grandviewresearch.com/industry-analysis/digital-asset-management-market
Further key findings from
the report suggest:
- The marketing segment accounted for the largest
revenue share in 2015 and is expected to witness growth at a CAGR
exceeding 12% over the forecast period, owing to the rising need for a
collaborative digital workflow.
- Asia Pacific is expected to emerge as the fastest
growing region with a CAGR exceeding 15% over the forecast period on
account of increasing adoption of cloud technology and digitization among
large enterprises and SMEs to improve employee productivity.
- Digital asset management services are used for
ensuring the smooth functioning of solutions installed by organizations
thereby leading to the service segment growth over the forecast period.
- Many vendors are moving from on-premise to
cloud-based solutions that offer mobile accessibility and drag-and-drop
functionality owing to which the segment is expected to witness high
growth over the forecast period.
- SMEs account for the biggest target audience of DAM
players currently, which is encouraging operating companies in customizing
their solutions and meeting the specific demands of small players.
- The media & entertainment segment large depends
on the smooth functioning and easy installation of DAM solutions, which
helps save, manage, and recollect large volumes of digital data.
- The key purveyors comprise ADAM Software NV, Adobe
Systems Incorporated, Celum, Cognizant Technology Solutions Corp., EMC
Corporation, IBM Corporation, North Plains Systems, OpenText Corporation,
Oracle Corporation, WebDAM, and Widen Enterprises. The companies emphasize
on adopting the best practices for developing solutions to achieve a
competitive advantage.
Browse more reports of this category by Grand View
Research: http://www.grandviewresearch.com/industry/communication-services
Grand View Research has segmented the digital asset
management market on the basis of type, deployment, enterprise size,
application, end-use, and region:
Digital Asset Management Type Outlook (Revenue, USD
Million; 2014 - 2025)
- Solution
- Service
Digital Asset Management Deployment Outlook (Revenue, USD
Million; 2014 - 2025)
- On-premise
- Cloud
Digital Asset Management Enterprise Size Outlook
(Revenue, USD Million; 2014 - 2025)
- Small
& Medium Enterprise
- Large
Enterprise
Digital Asset Management Application Outlook (Revenue,
USD Million; 2014 - 2025)
- Sales
- Marketing
- IT
- Distribution
- Photography,
Graphics & Designing
Digital Asset Management End-Use Outlook (Revenue, USD
Million; 2014- 2025)
- Media
and Entertainment
- BFSI
- Retail
- Healthcare
- Automotive
& Manufacturing
- Government
- Others
Digital Asset Management Regional Outlook (Revenue,
USD Million; 2014- 2025)
- North
America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Asia
Pacific
- China
- India
- Japan
- Latin
America
- Brazil
- Mexico
- Middle
East & Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
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